GET BRONZED - THE UBER FOR SUNLESS TANNING
GET BRONZED - THE UBER FOR SUNLESS TANNING
Get Bronzed is a mobile app designed to bring a professional tanners directly to a user's doorstep. The goal was to create a high-trust platform where users could schedule a tan, purchase necessary prep products, and manage their beauty routine without ever leaving their homes. The product aims to make tanning convenient, flexible, and stress-free, while providing a seamless booking and management experience for both first-time and returning clients.
Get Bronzed is a mobile app designed to bring a professional tanners directly to a user's doorstep. The goal was to create a high-trust platform where users could schedule a tan, purchase necessary prep products, and manage their beauty routine without ever leaving their homes. The product aims to make tanning convenient, flexible, and stress-free, while providing a seamless booking and management experience for both first-time and returning clients.
CHALLENGES IN THE TANNING ECOSYSTEM I ENCOUNTERED
CHALLENGES IN THE TANNING ECOSYSTEM I ENCOUNTERED
In the tan beauty ecosystem, I identified several challenges that I wanted to be address. Some of these problems included:
In the tan beauty ecosystem, I identified several challenges that I wanted to be address. Some of these problems included:
The Post-Tan Commute The traditional salon model is fundamentally flawed because the travel home often ruins the results. After a professional spray tan, clients are forced to commute in loose clothing, risking streaks from seatbelts, friction, or sweat before the tan has time to set. This makes the experience more stressful than relaxing.
The Post-Tan Commute The traditional salon model is fundamentally flawed because the travel home often ruins the results. After a professional spray tan, clients are forced to commute in loose clothing, risking streaks from seatbelts, friction, or sweat before the tan has time to set. This makes the experience more stressful than relaxing.
Logistical Friction For clients with busy schedules or limited transport, getting to a salon is a major inconvenience. When preparing for big events, timing is everything, and the time wasted traveling to and from a physical location is a significant pain point that many would rather avoid.
Logistical Friction For clients with busy schedules or limited transport, getting to a salon is a major inconvenience. When preparing for big events, timing is everything, and the time wasted traveling to and from a physical location is a significant pain point that many would rather avoid.
The Repetitive Payment Burden Paying for individual sessions every time is both a financial and a mental hassle. Clients lacked a simplified way to "bulk buy" their services, which really made the process feel more expensive.
The Repetitive Payment Burden Paying for individual sessions every time is both a financial and a mental hassle. Clients lacked a simplified way to "bulk buy" their services, which really made the process feel more expensive.
APPROACHES TO ADDRESS THESE CHALLEGES
APPROACHES TO ADDRESS THESE CHALLEGES
A Salon-to-Sofa Experience - I designed Get Bronzed to bring the salon directly to the user's living room, completely removing the "post-tan commute" risk. By staying home, users can relax in their own environment while their tan develops perfectly, ensuring a flawless result every time.
A Salon-to-Sofa Experience - I designed Get Bronzed to bring the salon directly to the user's living room, completely removing the "post-tan commute" risk. By staying home, users can relax in their own environment while their tan develops perfectly, ensuring a flawless result every time.
Value Through Tan Packs - To solve the pricing and payment friction, I introduced "Tan Packs." This feature allows users to purchase a bundle of tan sessions upfront at a discounted rate. This not only makes the service more affordable but also simplifies the booking process to a single tap, turning a one-off luxury into an easy-to-manage beauty routine.
Value Through Tan Packs - To solve the pricing and payment friction, I introduced "Tan Packs." This feature allows users to purchase a bundle of tan sessions upfront at a discounted rate. This not only makes the service more affordable but also simplifies the booking process to a single tap, turning a one-off luxury into an easy-to-manage beauty routine.
The Verified Framework - To bridge the trust gap, I designed a rigorous onboarding module. Every tanner profile displays a "Get Bronzed Verified" badge, which only appears after the tanner has passed a criminal background check and uploaded a valid Professional Tanning Certification.
The Verified Framework - To bridge the trust gap, I designed a rigorous onboarding module. Every tanner profile displays a "Get Bronzed Verified" badge, which only appears after the tanner has passed a criminal background check and uploaded a valid Professional Tanning Certification.
DESIGN PROCESSES
DESIGN PROCESSES
ADDRESSING THE INCONVENIENCE OF CLIENTS HAVING TO TRAVEL FOR TANNING APPOINTMENTS AND THEN WEAR SPECIFIC CLOTHING TO PREVENT THEIR TAN FROM BEING AFFECTED.
I addressed this issue by creating a Booking a Tan flow where Clients can book a tanning session either by creating an account or as a guest. They choose their preferred date and time, and the system suggests available tanners. Each tanner profile includes ratings, reviews, certifications, and a Vetted & Verified badge to show they’re approved on the platform. If the suggested tanner isn’t a good fit, clients can view more options, with recommendations based on availability. Clients can also add product add-ons if they need extra items to maintain or enhance their tan. Payment is completed using a credit card or by purchasing Tan Packs, which include multiple tanning sessions. Once payment is successful, the appointment is confirmed, and the client simply waits for the tanner to arrive.
Here is a breakdown of the tan booking process after account creation, presented in both image demo and video prototype formats.
Image Demo
Prototype Demo
ADDRESSING THE INCONVENIENCE OF CLIENTS HAVING TO TRAVEL FOR TANNING APPOINTMENTS AND THEN WEAR SPECIFIC CLOTHING TO PREVENT THEIR TAN FROM BEING AFFECTED.
I addressed this issue by creating a Booking a Tan flow where Clients can book a tanning session either by creating an account or as a guest. They choose their preferred date and time, and the system suggests available tanners. Each tanner profile includes ratings, reviews, certifications, and a Vetted & Verified badge to show they’re approved on the platform. If the suggested tanner isn’t a good fit, clients can view more options, with recommendations based on availability. Clients can also add product add-ons if they need extra items to maintain or enhance their tan. Payment is completed using a credit card or by purchasing Tan Packs, which include multiple tanning sessions. Once payment is successful, the appointment is confirmed, and the client simply waits for the tanner to arrive.
Here is a breakdown of the tan booking process after account creation, presented in both image demo and video prototype formats.
Image Demo
Prototype Demo
UPCOMING APPOINTMENT
The Upcoming Appointment allow clients to view all scheduled sessions that are yet to take place. It shows a clear summary of the appointment details, products they bought, price and payment breakdown. Clients can easily reschedule if their plans change, contact their tanner to coordinate arrival, or cancel the session to trigger an automatic refund.
Here is a breakdown of upcoming appointments presented in both image demo and video prototype formats.
Image Demo
Prototype Demo
UPCOMING APPOINTMENT
The Upcoming Appointment allow clients to view all scheduled sessions that are yet to take place. It shows a clear summary of the appointment details, products they bought, price and payment breakdown. Clients can easily reschedule if their plans change, contact their tanner to coordinate arrival, or cancel the session to trigger an automatic refund.
Here is a breakdown of upcoming appointments presented in both image demo and video prototype formats.
Image Demo
Prototype Demo
PAST APPOINTMENT
The Past Appointments acts as a record of the user’s tanning history. Clients can view details of their completed sessions, leave ratings and reviews for their tanners, this helps maintain quality across the platform and supports other users in selecting highly rated professionals for future appointments. They can also optionally tip for services rendered.
Here is a breakdown of past appointments presented in both image demo and video prototype formats.
Image Demo
Prototype Demo
PAST APPOINTMENT
The Past Appointments acts as a record of the user’s tanning history. Clients can view details of their completed sessions, leave ratings and reviews for their tanners, this helps maintain quality across the platform and supports other users in selecting highly rated professionals for future appointments. They can also optionally tip for services rendered.
Here is a breakdown of past appointments presented in both image demo and video prototype formats.
Image Demo
Prototype Demo
ADDING VALUE THROUGH TAN PACKAGES — A BUNDLE OF TANNING SESSIONS THAT REGISTERED CLIENTS CAN PURCHASE AT A FAIR AND AFFORDABLE PRICE.
To make professional tanning more convenient and affordable, I designed Tan Packs which are prepaid bundles that offer a significant discount compared to booking individual sessions. For example, a registered client can purchase a 5-session regular pack for a much lower rate than five separate bookings. Once purchased, these credits are saved directly to the user’s account, enabling a "one-tap" checkout that skips the need for a debit card entry. This feature not only rewards loyal/registered clients with better pricing but also encourages a consistent tanning routine by making the booking process as fast and affordable as possible.
Here is a breakdown of purchasing tan packs presented in both image demo and video prototype formats.
Image Demo
Prototype Demo
ADDING VALUE THROUGH TAN PACKAGES — A BUNDLE OF TANNING SESSIONS THAT REGISTERED CLIENTS CAN PURCHASE AT A FAIR AND AFFORDABLE PRICE.
To make professional tanning more convenient and affordable, I designed Tan Packs which are prepaid bundles that offer a significant discount compared to booking individual sessions. For example, a registered client can purchase a 5-session regular pack for a much lower rate than five separate bookings. Once purchased, these credits are saved directly to the user’s account, enabling a "one-tap" checkout that skips the need for a debit card entry. This feature not only rewards loyal/registered clients with better pricing but also encourages a consistent tanning routine by making the booking process as fast and affordable as possible.
Image Demo
Prototype Demo
Here is a breakdown of the verification process presented both in image demo and video prototype:
SOME USERS MAY FEEL UNEASY ABOUT WELCOMING STRANGERS INTO THEIR HOMES AND MAY HESITATE TO USE THE SERVICE. THAT CONCERN IS COMPLETELY UNDERSTANDABLE, WHICH IS WHY THE BRONZEDBADGE CONCEPT WAS INTRODUCED.
Some users may not feel entirely comfortable with the idea of strangers coming into their homes. To address these safety concerns, I introduced the Bronzed Badge concept. This badge appears next to a tanner’s name and signifies that they have undergone a thorough vetting and verification process before being approved to join the platform and work with clients.
To earn the badge, potential tanners must complete a series of verification steps:
Identity Verification, which involves submitting a government-issued ID and taking a photo of themselves. Residential Address submission, where they provide their home address. Certification Qualification, which involves answering experience as a tanner. Then, a Background Check is conducted by an external organization, including a review of police records and sex offender history.
The process may take a few days, but once all checks are successfully completed, the tanner is approved to join the platform. This adds an extra layer of trust and reassures clients about safety when welcoming professionals into their homes.
Here is a breakdown of the verification process presented both in image demo and video prototype:
Image Demo
Prototype Demo
SOME USERS MAY FEEL UNEASY ABOUT WELCOMING STRANGERS INTO THEIR HOMES AND MAY HESITATE TO USE THE SERVICE. THAT CONCERN IS COMPLETELY UNDERSTANDABLE, WHICH IS WHY THE BRONZEDBADGE CONCEPT WAS INTRODUCED.
Some users may not feel entirely comfortable with the idea of strangers coming into their homes. To address these safety concerns, I introduced the Bronzed Badge concept. This badge appears next to a tanner’s name and signifies that they have undergone a thorough vetting and verification process before being approved to join the platform and work with clients.
To earn the badge, potential tanners must complete a series of verification steps:
Identity Verification, which involves submitting a government-issued ID and taking a photo of themselves. Residential Address submission, where they provide their home address. Certification Qualification, which involves answering experience as a tanner. Then, a Background Check is conducted by an external organization, including a review of police records and sex offender history.
The process may take a few days, but once all checks are successfully completed, the tanner is approved to join the platform. This adds an extra layer of trust and reassures clients about safety when welcoming professionals into their homes.
Here is a breakdown of tanners onboarding process presented in both image demo and video prototype formats.
Image Demo
Prototype Demo
TANNER'S APPOINTMENT
Just like clients have their own view, tanners also have a dedicated dashboard. Once a tanner is approved on the platform and syncs their calendar, they can view all their upcoming appointments, completed sessions, off days, and cancelled bookings in one place.
From their dashboard, tanners can perform several actions throughout a session. They can check in upon arriving at the client’s location and check out once the appointment is completed. They can also message clients in-app for directions or any necessary information before or during the appointment. After each session, tanners can report issues, log products used, add session notes, and record any complaints or observations for future reference.
Here is a breakdown of tanner's appointments display presented in both image demo and video prototype formats.
Image Demo
Prototype Demo
TANNER'S APPOINTMENT
Just like clients have their own view, tanners also have a dedicated dashboard. Once a tanner is approved on the platform and syncs their calendar, they can view all their upcoming appointments, completed sessions, off days, and cancelled bookings in one place.
From their dashboard, tanners can perform several actions throughout a session. They can check in upon arriving at the client’s location and check out once the appointment is completed. They can also message clients in-app for directions or any necessary information before or during the appointment. After each session, tanners can report issues, log products used, add session notes, and record any complaints or observations for future reference.
Image Demo
Prototype Demo
Here is a breakdown of tanner's appointments display presented in both image demo and video prototype formats.
KEY TAKEAWAYS
KEY TAKEAWAYS
Removing the Commute Barrier : By bringing the salon to the customer, we solved the biggest pain point in tanning: the risk of ruining the results during the drive home
Removing the Commute Barrier : By bringing the salon to the customer, we solved the biggest pain point in tanning: the risk of ruining the results during the drive home
Trust as a Core Feature : Safety was my priority. By using "Verified" badges and background-checked profiles, we made users feel comfortable inviting professionals into their homes.
Trust as a Core Feature : Safety was my priority. By using "Verified" badges and background-checked profiles, we made users feel comfortable inviting professionals into their homes.
Affordability through Bundles : The "Tan Packs" feature successfully turned expensive one-off sessions into an affordable, recurring routine for loyal customers.
Affordability through Bundles : The "Tan Packs" feature successfully turned expensive one-off sessions into an affordable, recurring routine for loyal customers.
Interface for All : I created a dual-sided interface that works for everyone. Tanners got a professional dashboard to manage their business, while clients got a booking expereice along with all their appointment details.
Interface for All : I created a dual-sided interface that works for everyone. Tanners got a professional dashboard to manage their business, while clients got a booking experience along with all their appointment details.
THANK YOU
THANK YOU
THANK YOU